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Service 09

Shopify Store Launch

Most small owners stall between opening a Shopify account and making a first sale. Signing up is easy; business setup, policies, product sourcing, a branded theme and a checkout that actually works are not. This engagement takes the store from an empty account to launch, tests it as a customer would, and leaves you a plain-English playbook.

Plan Your Store LaunchAll services

What this engagement covers

Who it is for

This engagement suits

  • First-time founders who want to sell online
  • Makers and home businesses putting their own products online
  • Diaspora import, fashion and gift sellers
  • Shops moving from Instagram, Etsy or WhatsApp orders to their own store
  • Churches, nonprofits and events selling a few items

The business problem

What usually prompts it

  • The account exists, but the store has never launched
  • Unsure how to handle business setup, payouts and tax registration
  • No return, shipping or privacy policy that matches how the store works
  • A template theme that looks like everyone else’s
  • Sale prices and shipping promises that could break FTC rules
  • No idea what to do each day once the store is live

What the engagement includes

The work itself

  • Store setup, contact details and a walkthrough of payments verification
  • Return, shipping, privacy and terms policies written for the business
  • A branded theme: homepage sections, banner, menu and collections
  • Product listing, including dropship supplier sourcing and margin checks
  • A checkout and shipping test for every product before launch
  • Domain connection, launch, and support after launch

Tangible deliverables

What you receive

  • A live Shopify store on your own domain
  • Published store policies
  • Products listed and tested at checkout
  • A pricing-compliance review of every product
  • An owner’s playbook covering orders, returns, products and taxes

Packages and pricing

Fixed prices, agreed before work starts.

  • Starter

    $950

    1–2 weeks

    Your own products online on a clean, branded free theme.

    • Up to 10 products
    • Standard policies
    • Logo and brand colours on a free theme
    • Domain connected
    • Launch checklist and 7 days of support

  • Launch

    Most chosen

    $1,800

    2–3 weeks

    The full launch: sourcing, a branded store and an owner’s playbook.

    • Up to 15 products, including dropship sourcing and margin checks
    • Policies written for the business
    • Branded theme with homepage sections, banner and menu
    • Checkout and shipping test for every product
    • Owner’s playbook and 30 days of support

  • Signature

    $3,200

    3–4 weeks

    A larger catalogue, a custom look and a marketing start.

    • Up to 40 products with sourcing and collections
    • A fully custom brand look
    • Email marketing setup and a launch-week promotion plan
    • Playbook plus a recorded 60-minute training call
    • 60 days of support

After launch

Monthly care plans

Essentials$150 / month
Up to 2 hours: product updates, supplier checks and a monthly health check.
Growth$300 / month
Up to 5 hours: seasonal banners and collections, new products and a monthly sales summary.
Partner$500 / month
Up to 10 hours: everything in Growth, plus email campaigns and a monthly strategy call.

Terms

How payment works

  • 50% to start, 50% at launch.
  • Shopify plan, apps, domain and product samples are paid by you directly.
  • Work beyond the package is quoted at $65 an hour before it starts.
  • You own the store, domain, content and every account from day one.

How the process works

How this engagement runs.

  1. 01

    Discovery

    A free 45-minute call about your goals, products and budget, and which package fits. Work starts once the agreement is signed and the deposit is paid.

  2. 02

    Foundation and build

    Business setup, policies and payments in week one, then the branded theme, products and collections.

  3. 03

    Test

    Every product goes through checkout and shipping as a real customer would see it, and prices are checked for compliance. You approve the preview before anything goes live.

  4. 04

    Launch and handover

    The store goes live on your domain, you receive the playbook, and support continues for the period your package includes.

Expected client participation

What I need from you

  • Your logo and photographs, or approval for me to source them
  • Product details and the prices you want to charge
  • Your own Shopify plan, tax ID and bank details. I never hold your passwords or financial information
  • About 30 minutes a week for decisions

The appropriate next action

Where to start

Tell me what you want to sell and when you want to launch, and we can choose the right package.

Plan Your Store Launch

Other services

Engagements often run in sequence.

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